Daily Archives: June 23, 2009

Trucker Tom Podcast #1097 — Communication Costs Approach Zero



1097 Communication Costs Approach Zero… www.truckertomoffers.com www.truckertompodcast.com www.pixelbiker.com www.truckerphoto.com www.truckertomphotos.com www.findingamericahd.com

Communication Costs Approach Zero

Up until the Internet came along, people were able to make paying businesses out of helping other people communicate, utilizing high-priced print and broadcast technologies. The Internet replaces those technologies and is in the process of disrupting monopolistic business models that were traditionally based around multi-million dollar printing presses and broadcast facilities.

People are now able to communicate one-to-many or many-to-many directly, and as demographics and communication consumption behaviors change, old business models that are suddenly no longer viable in today’s world are beginning to crash to the ground. Owning a newspaper printing press or TV or radio transmission tower are no longer guaranteed methods for making money.

The days of making a business out of communications itself are rapidly ending. Business models themselves will therefore have to change. The only businesses that will be able to survive in a near-zero-cost of communications environment are those businesses that provide real value.

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