Apple makes great products, no need of convincing me of that. They seem to finally be increasing their worldwide market share, but they’ve got a long ways to go before that share can become significant. I’m here to help them increase their market share. First of all, they’ve got to get rid of the ads that are aimed at the elites with the idea that people who buy Apple computers are somehow “special” or are somehow more “intelligent” than the great unwashed masses of “regular” computer-users. The marketing must be re-aimed at everyday people.
The anti-trust case against Microsoft was a Clinton administration abuse of power designed to distract attention away from Clinton’s well-documented moral and legal shortcomings. Microsoft doesn’t have a monopoly. Microsoft has been successful simply because it made a software product that ties together literally thousands of different computer parts to support a family of operating systems. Linux is fun to play with and quite stable, but will never go mainstream as it currently exists because of it’s spartan, geeky look, and worst of all, the cryptic names employed.
Apple has had the real monopoly — they sold hardware that was tied to their own operating system, making it possible for them to charge a premium for their hardware in the face of a low-margin computer hardware commodity business. Apple made it’s smartest move in years by switching to the Intel platform and suddenly making it possible for the first time to natively run Windows on their proprietary Apple hardware. I’ve said for years Apple could make a fortune by manufacturing a Windows machine to their hardware and appearance standards, and now in a real sense they have started to do so. If they were smart they would, for an extra price, ship them with the dual-boot feature already enabled with both OS/X and Windows pre-installed and pre-configured. At that point they would have a nearly unstoppable premium product
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. They would be competing at that point with a vastly superior product, and still get to charge extra for their proprietary computer hardware in the face of a low-margin computer part commodity market.
The analogy would be back in the VHS versus Beta wars had Sony quickly decided to make extra money by making a Sony VHS machine while still enticing people to try out Betamax. People would have paid a premium for a high-quality Sony VHS machine back in the day when VCR’s were still catching on. Sony finally did give up on consumer Beta machines and started making Sony VHS machines, but that was too little too late, as by that time VCR’s were a high quantity, low-profit-margin commodity. Now Apple has high quality machines that will also run Windows, but come with OS/X as well, so consumers have a choice in a single high-quality piece of hardware.
Apple wants to remain a hardware manufacturer, so switching to Intel was one choice. The other would have been to try make OS/X run on just any hardware, requiring thousands and thousands of specialized, often incompatible and/or buggy hardware drivers, a problem Microsoft has been dealing with for years, and has been rewarded quite handsomely for.
I’m working on the concept right now of an Apple-centric podcast that will likely focus on ways of pushing out the elitists and help normal, mainstream people realize the benefits of the Apple platform. I’m likely going to make many of the elitist types mad, which will be all-the-better, especially if I can get them to send in childish, angry email and voice comments.
Often people who think of themselves as being “different” and “elitist” end up in a predictable, cookie-cutter mentality.